BrandingArt DirectionProduct Development

Brand identity, built into the bottle.

Product design and art direction for Tooletries’ wash range, spanning bottle modelling, debossed lettering, branding and logo development. The yellow body and bold typography carry across 150 ml and 500 ml formats, with the identity becoming part of the bottle’s surface.

Yellow Tooletries 500 ml body-wash bottle against an orange background, with water and foam.
500 ml body wash
Identity in the surface

Debossedlettering.

The lettering follows the edge of the bottle, bringing the identity into the form itself. Light catches the surface detail, adding depth alongside the printed graphics.

Close-up of the 500 ml body-wash bottle showing integrated vertical Tooletries lettering and printed branding.
Lettering integrated into the 500 ml bottle
500 ml study

Bottleform.

A wireframe-style study of the 500 ml bottle’s proportions, pump profile and integrated lettering.

Cream wireframe-style illustration of the Tooletries bottle on deep eucalyptus green with fine grain.
AI-generated study from photographs. Not an original CAD render.

150 mlwash range.

Beard wash and face wash share a clear visual language: yellow bodies, strong black type and a distinct colour accent for each product.

Yellow Tooletries 150 ml beard-wash bottle on a grey background.
Beard wash / Coastal Pine
Yellow Tooletries 150 ml face-wash bottle with fresh mint on a grey background.
Face wash / Aussie Mint

Form meetsgraphics.

Three-quarter view of the beard-wash bottle showing its depth, rectangular pump and integrated lettering.
Rectangular body and pump profile
Close-up of the beard-wash bottle, pump, logo and vertical Tooletries lettering.
Debossed lettering alongside printed graphics