Business foundations
Positioning, brand narrative, visual identity and a clear language for the product range.
Product & experience
Grille profiles, 3D modelling, interior visualisation, a finish system and a Shopify website with interactive colour selection.
Systems to deliver
Operating standards, practical documents and a customer journey from first enquiry to selection, confirmation and aftercare.
Product / Form & detail
The visiblepart matters.
The grille is a small part of a room but it is still a design decision. Three profiles explore how a functional architectural detail can belong in the interior, with a shared core and a distinct outer frame.
Le Pilule
Soft ends and a continuous rounded outline.
Le Cadre
A defined rectangular frame with a quieter inner curve.
Le Vague
A waved outer profile that gives the functional detail its own character.
Product development / Selected pages
From ideato a family.
The original linear bar grille deck brings the profiles, interchangeable frame and core and finish studies into one product direction. These pages show the design thinking behind the range.
Original development deck, presented under the earlier IDIOT working identity. Product and interior visuals shown here are design concepts.
Digital experience / Shopify
Make ityour own.
The website turns product selection into a visual experience. This version of the Shopify colour studio uses the original frame and core models so visitors can explore combinations, rotate the grille and see the relationship between both parts.
Drag to rotate / Pinch or use + and − to zoom
Brand strategy / Operating systems
Built tohold together.
Building the business also meant making its thinking usable. The narrative, positioning and operating standards connect what Part & Form stands for with how its products are described, selected and delivered.
The story, tone of voice and product language that give the business a consistent point of view.
A clear proposition, reasons to choose the range and a practical approach to product selection and handover.
A working reference connecting the identity, product system and customer experience to day-to-day decisions.
Selected pages from the working brand and operating documents. Swipe or use the arrows; open any page at full size for a closer read.
Every part.
One direction.
Strategy, identity, product, digital and operations developed as one connected body of work. A foundation that gives the business a clear direction and the tools to carry it through.