VideographySocial MediaPrint Design

Product detail. In print and in motion.

Catalogue design, lure wireframe animations for AFTA and social content for Malosi. The work moves from the detail of a printed product range to short video ads and multi-slide campaigns made for the phone screen.

AFTA / Chieftain wireframe

2026 / Print

The range,resolved.

A catalogue built to make a detailed product range easy to navigate. Consistent layouts give each lure room to lead, with supporting copy, colourways and product references arranged into a clear hierarchy.

Malosi Studio 2026 catalogue cover.
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AFTA / Holographic display

Beneaththe surface.

Wireframe and exploded-view animations reveal the form and construction of the lures. Built for the AFTA holographic fan display, the graphics use light on black to give the product a floating, dimensional presence.

Chieftain wireframeAFTA / Holographic display
Chieftain exploded viewAFTA / Holographic display
MarksmanAFTA / Holographic display
Form. Construction. Movement.

Socials / Video

A closerlook.

Two short portrait ads for Bravo and Vader, pairing product detail with the people behind Malosi. Designed for a fast-moving social feed, with sound and a clear visual focus.

Bravo / Social video ad
Vader / Social video ad

Winter Sessions / Instagram carousels

Three campaigns.Keep swiping.

Spanish Mackerel, Mulloway and Rogue Legacy bring fishing footage, species information and lure recommendations into a sequence of short portrait videos. Each carousel has its own pace and visual treatment.

Spanish Mackerel

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Mulloway

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Rogue Legacy

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Swipe inside each phone or use the arrows. Press play to watch a slide with sound.